We launched our first Christmas campaign in 2020 with a brand film featuring one of India's most loved actor Jackie Shroff manifesting the core essence of our brand i.e It Pays To Be Good. As an extension of the same thought (and the campaign), we also partnered with the top 6 content creators and made dedicated films to show our gratitude / thanking them for entertaining us and helping us sail through the difficult times of the global covid-19 pandemic.