Led copy writing for all marketing material including product label (packaging), website, social media, campaigns and PR

Negotiated and executed brand partnerships resulting in 25% increase in awareness, sales and 2x increase in website visits

Managed 2 new product launches and achieved 30% market share in respective product categories (non-dairy milk)

Launched RawCycle; a sustainability initiative to mitigate plastic waste and restored 1.2mn pet bottles in athleisure (t-shirts). 7 Raw Pressery bottles = 1 Raw Cycle T-shirt.

Learned Yoga.