Led a marketing team of 18 members consisting of brand & social media managers, designers, content writers and consumer research executives resulting in new user growth, higher retention and average order value (AOV)

Developed & implemented the long-term brand strategy defining the brands vision, mission, values and a crafted a comprehensive copy & design guideline

Collaborated with cross functional team (product, sales, growth, crm) and directed the content & creative development of online (in-app) and offline marketing promotion material for festivals and other sale events

Built a unicorn.